International Research Circle on Marketing and Company Competitiveness


Universidad Carlos III De Madrid


Business Administration

Research Field(s)

Economics, Business Studies, Marketing

Key Words

International markets, Marketing plans iBrand auditing, Market strategies, Environmental marketing policies, Direct marketing, customer assistance, and Relationship Marketing, Teaching in marketing and administration, Market satisfaction, Socially responsible marketing and public marketing, Advertising and promotion, Customer loyalty programmes, Distribution, commercial logistics and merchandising, Brands, patents and other intangible assets, Intangible assets.

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